A $100M false advertising class action was filed yesterday against "Liver King" Brian Johnson and his supplement companies, Ancestral Supplements and The Fittest.

Let's break down this Complaint:
1/ https://t.co/WpH7JI8hBz

The plaintiff is a NY consumer who says he bought Liver King's supplements because he believed Liver King's false claims that he never used steroids, and consumers wouldn't have bought the supps if they knew the truth.

The Complaint says "Liver King fashioned a cult-like, extreme and implausible regimented lifestyle which he then convinced consumers ... to adopt and maintain ..."

Then, allegedly knowing no one could stick to the "life-threatening diet," he sent traffic to his supplement sites.

The premise is that, once people either became violently ill or realized they could not feasibly eat huge amounts of raw meat, they would turn to Ancestral Supplements so they could adhere to the Liver King lifestyle.

To successfully persuade people to buy his supplements, Liver King allegedly knew he needed to present himself in "near perfect physical condition," so he began "experimenting with steroids."

(Not uncommon in supplement advertising, btw).

The real meat (sorry) of the Complaint is this:

Liver King allegedly "vehemently denied using [steroids] and insisted that his physique and health were solely attributable to his strict adherence to the Ancestral Tenets."

Plaintiff says he and other reasonably relied on that misrepresentation and paid too much for supplements that "were unable to provide the benefits Defendants represented and warranted."

The plaintiffs seek at least $25M in damages on each of their four claims against Liver King and his companies, for a total of over $100M, plus attorneys' fees.

You can read the whole Complaint here:

http://robertfreundlaw.com/wp-content/uploads/2022/12/161116_2022_CHRISTOPHER_ALTOMARE_v_BRIAN_JOHNSON_et_al_SUMMONS___COMPLAINT_1.pdf