Here’s another good reminder about publicity rights.

Publicity rights are violated when a person’s name, image, or likeness is used for commercial purposes without their permission, such as in an Instagram post advertising a product. 1/ https://t.co/nKWX7otVqB

In this case, Missguided tagged Kim Kardashian and mentioned her name in posts advertising its products.

Because Missguided did not have Kim’s permission, they violated her publicity rights.

A California judge awarded Kim $2.7 million in damages.

Remember that you don’t have to be Kim K to have publicity rights.

Everyone has them.

So, if you’re an influencer of any size (or not one at all), and a brand uses your image in an ad, you can do something about it.

I should note that this is not breaking news—it's a case from a few years ago, but similar cases are filed (and won) regularly.

Selena Gomez is currently litigating a publicity rights case in LA against a mobile gave developer, which made me think of this one.