This entire thread is like the Simpsons episode where a senior TV exec said The Krusty the Clown Show needed a ‘proactive new paradigm’ and one of the junior staffers replied:

“I have a question. Aren’t those just words dumb people use to sound smart?” https://t.co/Q6QiDOe73r

For real, that thread was just about 180 degrees away from what it should have been.

Instead of the ultra-eye roll-inducing “We’re a team. Go team!” tripe, it should have taken ownership of needing to rebuild the trust it has lost among creators, users, and advertisers.