Facebook quietly announced the end of its Advanced Mobile Measurement program on Friday in an email to advertisers. Starting Oct 29, MMPs will only receive aggregated campaign data (not user-level data) from Facebook (1/X)

2/ Note that FB restricted advertisers from accessing user-level data directly back in February of 2020. Now, they wont share it with MMPs https://t.co/8VYAcr6q7Y

3/ This is the relevant text from the advertiser email. Ive been told by a few people that this text is unclear and that this might *not* result in the total loss of user-level click data. We’ll see https://t.co/A9TJ5DTYWD