There is a whole lotta Enron feels reading through this FT bombshell report on Facebook. FT provided a generous headline of “confronts growth problems” than when you read through some of the evidence for fraud lawsuits. The unsealed emails are much more damning. /1 https://t.co/asJ7Nw8zgu

This has been Facebook's statement from the beginning that advertisers only buy based on actual performance metrics but the evidence is so damming and argues differently. /2 https://t.co/Q7TprEFSga

check out this recently unsealed stat that certainly indicated if they removed their *known to be inflated* inflated "potential reach" data then it would cost Facebook 8-9% of revenues. That seems like a BFD. /3 https://t.co/M6evVGqyMi

This referenced video settlement was actually due to a fraud complaint showing evidence Facebook knew about the metrics error but chose not to disclose it. That’s the missing element in all of this. /4 https://t.co/YXqxnWS4wP

but let's again look at the actual emails which were unsealed in the fraud lawsuit. Facebook's own employees understand when they see history repeat itself. "This is a lawsuit waiting to happen." /5 https://t.co/IWe1YZm0Ug

According to the recently unsealed emails in July, Facebook knew how to reduce the inflation in the metrics presented to advertisers. A reminder these emails all back up evidence which Facebook called "cherry picked." /6 https://t.co/3EO4aMhwfZ

Here is the full bombshell Financial Times report which is a result of the recent Facebook whistleblower files. @MsHannahMurphy reported on the prior issues with the integrity of Facebook's data so she provides really important context. /7 https://t.co/VcViYyUdul

And this is a must-read thread of the unsealed internal debate including some of Facebook's most senior executives about whether to disclose the issue with "SUMA" and fake accounts on Facebook's earnings. /8 https://t.co/gjblDOYrdd

As the emails were unsealed, Carolyn Everson, who appeared in emails to try to flag what an important issue it was, jumped ship and then was thrown under the virtual Facebook bus. /9 https://t.co/VBwRCf8M9Z

And WSJ reported on many of these details yesterday in its Facebook Files series from the whistleblower. /10 https://t.co/8wUsMWvq8e