“It is disappointing that many of these concerns appear to be based on self-serving allegations from data aggregators and social media companies interested in compiling large amounts of personal data from various sources and selling personal data.” https://t.co/GUrdlfHcuj 🧵 1/ https://t.co/uFPA5nIOiY

“Unlike third-party advertising service providers, Apple does not need to prompt users for permission to track because it does not engage in this practice.”

Hello adtech players 👋 2/ https://t.co/HIG65oZ2b6

“Apple also gives users an additional privacy choice related to Apple’s own limited data collection practices across a limited number of first party apps – a choice that third parties do not give users.”

Wondering who those third parties are? 🤔 3/ https://t.co/gS93Arjejk

Disabling personalized ads? 5 steps on Google, impossible on Facebook 🍀 4/ https://t.co/eLJA4N9ZpJ

“The interests that want less transparency and power in the hands of consumers have sought to compare the Personalised Ads prompt and the ATT prompt.”

Hello again adtech people 👋 5/ https://t.co/HAkjJvGjHY

“If the first party does not share information with third parties or track consumers across third-party websites, the practice would be consistent with the context of the consumer’s interaction with the company.”

Yes, tracking is substantially worse than first-party ads 👀 6/ https://t.co/01X4Hj9td7

“The logical outcome would be to require that third parties also display a prominent, unavoidable Personalised Ads choice prompt when they seek to use their first-party data for their own advertising services.”

Hello again Google and Facebook 👋 7/ https://t.co/e8i6iMzVyA

“The evidence does not suggest that the implementation of ATT has materially boosted the performance of Apple’s own advertising services.”

So much for this adtech conspiracy theory 🙄 8/ https://t.co/D1hPK5NqQm

“Apple considers it highly relevant that the majority of the concerns identified in the IR appear to be driven in large part by data-harvesting companies like Meta.”

Facebook at its best 🤥 9/ https://t.co/dDuQJ0RYNk

“Apple’s stated intention with ATT is largely consistent with preserving individuals’ privacy and place individuals in control of their personal data.”

Shouldn’t we put users first, before data-harvesting companies interest? 🤔 10/ https://t.co/wUps5jDUh4