Twitter just open-sourced their algorithm.
Some initial takeaways:
◆ Your following to follower ratio matters.
◆ @TwitterBlue subscribers do get a boost in the algorithm.
Will keep adding more to this thread 👇
1. Your following-to-follower ratio matters.
Twitter's "Tweepcred" PageRank algorithm reduces the page rank of users who have a low number of followers but a high number of followings.
Source ↓
https://dub.sh/tweepcred
2. It looks like @TwitterBlue subscribers do get a boost in the algorithm.
Source → https://dub.sh/twitter-blue-algo https://t.co/qzZx8nW8d9
3. Twitter identified 4 different user groups to track & compare how often their tweets are being impressed to users:
◆ Power users
◆ Democrat users
◆ Republican users
◆ @elonmusk
Source → https://dub.sh/twitter-user-groups https://t.co/BoUOYTrP5o
@elonmusk 4. There are a few factors that determine if your tweet will appear on someone's "For You" tab, mainly, the probability the user will:
◆ like/RT your tweet
◆ click into your tweet & reply/stay there for >2 mins
◆ check out your profile 👀
Source → https://dub.sh/twitter-for-you
5. Some negative feedback loops that will reduce your "reputation score" on Twitter:
◆ Getting blocked
◆ Getting muted
◆ Abuse reports
◆ Spam reports
◆ Unfollows (not as heavily penalized as the above 4 though)
Source → https://dub.sh/negative-signals https://t.co/wg4QVTS1H9
6. To put these feedback loops in perspective:
A user clicking on your tweet staying there for >2 min is weighted 22x more than them just liking your tweet
If they click into your profile through your tweet & likes/replies to a tweet? 24x more than a like.
If they reply to… https://twitter.com/i/web/status/1641912142814117894
7. When needed, the government can intervene with the Twitter algorithm.
In fact, @TwitterEng even has a class for it – "GovernmentRequested"
Source → https://dub.sh/twitter-gov-intervention https://t.co/YmavVJ8szi
8. Presidential elections is also another big part of the Twitter Algorithm.
It can:
◆ Recommend election candidates to follow: https://dub.sh/twitter-gov-election
◆ Suppress misinformation during Election events: https://dub.sh/twitter-gov-election-msnfo https://t.co/XKFCf9ZvnH
9. So far, I've scoured both the Twitter Algorithm repos but I still haven't found anything about the following:
◆ If a tweet containing a link will be ranked lower
◆ If bookmarking a tweet will boost its rankings
It looks like these are more myths than facts but I'll report… https://twitter.com/i/web/status/1641994024121774081
10. In the current light ranking model (Earlybird), tweets with images & videos seem to get a nice 2x boost → https://dub.sh/earlybird-media-boost
However, this is an old model that Twitter is planning to rebuild completely, so things might change → https://dub.sh/earlybird https://t.co/hgZXR1xWz5
