Watching the MoviePass relaunch press event.

“I love product placement in movies," says CEO Stacy Spikes, wearing a Steve Jobs/Elizabeth Holmes-style turtleneck. "I’m the person that has a notepad and I’m writing down, is that Hugo Boss?… I’m that guy” https://t.co/DzRyDoGVoI

He explains that with the new version of MoviePass, you can watch ads to earn credits that can go toward free movies. Your phone camera will track your eyeballs to make sure you're actually watching. "What it does is it basically creates a transaction between you and the brand." https://t.co/Lip0CDXPLT

Story here https://t.co/sSMsKd5la8